Lead Scoring System
Stop Chasing Cold Leads,Focus on Hot Prospects
AI automatically scores every lead as Hot, Warm, Cool, Cold, or Spam based on 20+ signals.
Lead Score Distribution
14
Hot
80-100
16
Warm
60-79
3
Cool
40-59
10
Cold
20-39
6
Spam
0-19
49
Total Leads
42
Phone Calls
57
Avg Score
$1800
Total Cost
Automated Scoring
AI analyzes 20+ signals: source, landing page, time on site, pages viewed, phone call duration, and more.
Prioritized Follow-Up
Hot leads get immediate attention. Warm leads enter nurture sequences. Spam filtered automatically.
ROI Tracking
Track total cost, conversion rates by score tier, and revenue attribution by lead source.
AI Scoring
How AI Scores Your Leads
20+ signals analyzed in real-time for accurate classification
Engagement Signals
- •Time on site (3+ min = high intent)
- •Pages viewed (5+ = strong interest)
- •Form completion quality
- •Phone call duration
- •Return visits
Source Quality
- •Organic search (high intent)
- •Paid ads (medium intent)
- •Social media (low intent)
- •Direct traffic (brand aware)
- •Referral source reputation
Service Intent
- •Emergency repair keywords
- •Installation research
- •Maintenance inquiry
- •Price shopping behavior
- •Competitor comparison
Demographic Fit
- •Service area location
- •Property type (residential/commercial)
- •Estimated income level
- •Homeownership status
- •Previous customer match